Lexicon of Sustainability - What Is Sustainability?

Sustainability is an ideal. Its principles reinforce the fact that everything you do has consequences, even when they’re hidden from view. Its worldview imbues you, as either a consumer or producer, with a clear, undeniable sense of responsibility. It gives you a role to change how you think, what you make, and what you buy—and confirms that your actions matter. Finally, it reinforces that we’re both the cause of that which ails us as a society, and the solution. Only you can decide which path to follow.